Add a screen scraping functionality/plugin.
Direct communication via OFX works nicely, when you can get it. This may require some considerable user effort for customization but manual imports and some institutions total lack of OFX support can be even more frustrating. Find a way for users to share their scrape templates. The now open sourced Wesabe code may be useful along these lines.
Unfortunately a screen-scraping functionality exceeds the capacity of a volunteer project such as ours, because it would always have to be adapted quickly to all changes in the website. This is beyond the scope of the gnucash project, sorry.
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Lee commented
I understand. If scraping is going to require a lot of resources then they are much better spent on core development. I was hoping some sort of framework could be set up where non-developers but otherwise very skilled users could handle the constant tweaking which this would require. Thanks for all your work!